|
SCUBAPRO Serializes Twin Jet Fins
SCUBAPRO UWATEC has announced that effective immediately, all
new SCUBAPRO Twin Jet Fins will incorporate a dedicated serial
number molded into both fins of every pair. The purpose for this
new program is twofold. First, it is intended to further position
Twin Jet Fins as the preeminent fin in the industry. And second,
it will help customers facilitate potential claims made under
the SCUBAPRO Limited Lifetime Warranty on Twin Jet Fins, buckles
and straps. To support this new program, SCUBAPRO UWATEC will
include a Limited Lifetime Warranty card with each pair of Twin
Jet adjustable open-heel and full-foot fins.
It
is important to note that any and all existing SCUBAPRO Twin Jet
Fins which do not bear serial numbers are still 100% covered by
the SCUBAPRO Limited Lifetime Warranty, assuming proof of purchase
is provided with claim. Equally important, any SCUBAPRO Twin Jet
Fin bearing a serial number that has been defaced or destroyed
will not be covered by the warranty.
This
program is designed to protect the company's unique position in
the marketplace, and will result in additional value for all customers.
All authorized SCUBAPRO UWATEC dealers are actively promoting
this new program, and are encouraging new customers to register
their SCUBAPRO Twin Jet Fins via registration card or online,
and to record serial numbers for future reference.
SCUBAPRO
UWATEC LAUNCHES NEW CAMPAIGN
SCUBAPRO UWATEC announce the release of their 2006 global marketing
communications campaign. Titled Definitions, the campaign was
developed and produced by SulicWorldwide, SCUBAPRO UWATEC's San
Diego-based advertising agency. The agency has also been charged
with refreshing the SCUBAPRO UWATEC website to reflect the Definitions
creative theme.
The
campaign's objective is to tap into the varying emotions experienced
when diving with SCUBAPRO UWATEC products. In doing so, it focuses
on diving as a sport that appeals to all the senses; a complete
personal and physical experience.
The
campaign features a series of advertisements showcasing the latest
SCUBAPRO UWATEC products, including the MK17/X650 regulator system,
Smart Z hoseless computer, Barrier wetsuit and Knighthawk BC.
Later releases will involve an array of marketing communications
tools that will roll out to authorized SCUBAPRO UWATEC dive stores
in the coming months.
The campaign launched in diving magazines worldwide in January
2006.
|
